SEO For Copywriters
Keywords- it all starts here. You must identify your target “long tail key words” before anything else.
“Long Tail Keywords” are actually 2-4 word phrases.
No effective SEO can take place without well chosen keywords. Any measurement of SEO results is based on your target keywords.
Meta tags- Search engines read these additions to your web page HTML.
Important Meta tags for SEO:
- Page Title
Look at the bar across the top of your browser. There you will find the page title.
- Page Description
This is not readable text on any page. It is for search engines. It should be succinct and written to target as few keywords as possible.
- Header Tags
Look at the copy on this page. You wouldn’t know it but the first line is tagged as a <H1> header. That tells the search engine that this is our main “headline” and relevant copy follows. The line that reads “Meta tags- Search Eng...” is tagged as a <H2> tag. The column on the right starts with a <H3> header. The writer wants to assemble copy to use the target keywords in the header tags where appropriate. Note about style- header copy is always followed by a paragraph break (double space).
Not so important Meta tags:
- Keywords. That’s right. The major search engines no longer pay any attention to <meta name = "keywords"...>
Don’t get confused- we are talking about the HTML additions to a web page’s source code called metatags. Identifying your long tail keywords is the first and most important thing you need to do.
Keywords in the readable copy- In addition to using your target keywords in the header meta tags, try to get them in the main body copy a few times. Watch out- having the same keywords too often can actually reduce your SEO. How much is too much? It depends on a number of factors and the answer is more involved than this page is intended for. On a page, say, about the size of this one, my use of my target keywords (SEO, meta tags) in the headers and body copy are safe.
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